BRM is Business Research Methods study. The introduction lesson focuses on six important study points where allow you to understand the way and familiarity to the whole research methodology study.
- What is business research methods?
- Why we study business research methods?
- Different type in research;
- Research process;
- What is good research?
- Decision to conduct the business research
Research = Re (again) + Search (find out…)
Research is a systematic investigation to find answers to a problem.
Research is the search for knowledge through objective and systematic method of finding solution to a problem.
Business research is a systematic and objective process of generating information for aid in making business decisions.
2- What are benefits of BRM:
Add additional knowledge with existing new result.
Develop the concept on new idea / creative idea.
Define the cause and solve the problem
Help in management and decision making.
Applying to be useful in all fields: business, investment, sociology, economic, industry, health care, etc.
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