Friday, September 11, 2015

Introduction to BRM

BRM is Business Research Methods study. The introduction lesson focuses on six important study points where allow you to understand the way and familiarity to the whole research methodology study.
  1. What is business research methods?
  2. Why we study business research methods?
  3. Different type in research;
  4. Research process;
  5. What is good research?
  6. Decision to conduct the business research
 1- Business Research Method:
Research = Re (again) + Search (find out…)
Research is a systematic investigation to find answers to a problem. 
Research is the search for knowledge through objective and systematic method of finding solution to a problem.  
Business research is a systematic and objective process of generating information for aid in making business decisions.

2- What are benefits of BRM:
Add additional knowledge with existing new result.
Develop the concept on new idea / creative idea.
Define the cause and solve the problem
Help in management and decision making.
Applying to be useful in all fields: business, investment, sociology, economic, industry, health care, etc.

For detail: click here

 

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